In this increasingly busy world, the conversations about marketing and advertising seem to revolve around mobile technology and the internet at large. However, when it comes to holding the attention of modern audiences, a traditional, tried-and-true sign may be your best option. In fact, even if you aren't using signage, there's a good chance that your competition is, according to a poll conducted by FedEx. It suggests that more than 60% of small business owners find signs effective. However, simply putting a stick in front of your doors with your business name on it may not get you the results you want. In order to get the most mileage out of your sign, here are some tips on how to design a business sign that sells:
1. A Color that Compels
Your first job as a marketer or business owner is to capture the attention of your market. If you don't have their engagement in the first place, none of the messaging of your brand or value proposition will ever reach them. Think, for a moment, of the top brands in the world such as McDonalds or Coca-Cola. They use bold colors. They typically don't incorporate more than two or three into their signage. This is for a good reason: to be bold and stand out among the visual pollution in modern society. Take care to consider your company's brand and use only colors that accurately reflect in a strong (and maintainable) way. Using a color that's "trending" may garner short term results, but longevity could suffer as a result.
2. Contrast for the Sake of Legibility
If customers can't read your sign, your marketing copy is a lost cause. Contrast is therefore a major component to any effective business sign. Consider white or very light hues on a dark, colored background. Conversely, a white background should give way to dark, saturated colors that don't confuse the eye with subtlety. Finally, a border that contrasts with the main portion of the sign can frame your message and create a neat and contained mental picture for the customer.
3. Go Big
In this case, yes, size does matter. Quite simply, the larger your sign is, the easier it is for the eye to read. Have you ever seen a sign in the distance that appeared relatively small until you approached it and discovered that it's massive? This is why big signs are effective. If your customers can't find you, they can't buy from you. Purchase the largest sign that your budget and local laws permit in order to maximize your sign's effectiveness.
Business owners everywhere are obsessed with attracting more customers. By using traditional methods, businesses are seeing great returns and customer engagement. To avoid missing out on the sign frenzy, use the tips above to create a sign that will do justice to the value that your business provides. Contact a sign company like Prairie Signs (2000) Ltd for more information.