If you own a business, advertising is something that you need to think about. Even if you rely a lot on word-of-mouth, that isn't always enough, especially if there are other competing businesses in the same area. Using your fleet vehicles is a great way to advertise your business, whether they are delivery trucks or cars owned by your employees.
Get Custom Car Labels
The first way to advertise your business on a vehicle is by getting custom car labels made. These come in a variety of sizes and are large enough to fit vital business information. They have enough room for your business name, phone number or website, and your logo. The larger labels can also fit your tagline or a short phrase describing what your business does. These labels are easy to place on vehicles, as they are magnetic and won't damage paint. They can be removed when employees leave for the day if they prefer, or you can keep them on the vehicles full-time.
Personalize Your License Plate
Your license plate is another way to consider advertising your business. Your fleet vehicles likely spend a lot of time sitting in traffic or at stoplights. Consider how often you look at the vehicle in front of you -- particularly their license plate. You can get a license plate frame that simply states your business name and phone number. Depending on the size of the font, you might also be able to include your tagline to get their interest.
Get Bumper Stickers
Bumper stickers work in the same way as the magnetic car labels, except they are smaller. Order a bumper sticker for every vehicle in your fleet, including your personal vehicles. Some employees might also be willing to put the stickers on the back of their personal vehicles. Whenever someone is behind one of these vehicles, they will look at the sticker and might keep it in mind. You would be surprised how often someone is driving down the road, and, because your sticker advertises your cleaning business, they take notice, since they need a new house cleaner.
Invest in a Full-Vehicle Wrap
Full-vehicle wraps offer the most attention-grabbing advertisement possible. They are not permanently painted on a vehicle; they attach to the outside of the vehicle. Your entire fleet vehicle becomes a canvas for information you want to present, including the sides of the vehicle, the back and the front. It can include large pictures, your business information, website address, phone number, and even a quote from you as the owner or a testimonial from previous clients. Speak with experts like Image Works Media Fleet Signs & Graphics for more information.